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Squeezed – behind the scenes of the juice industry

The study describes how orange juice gets onto the shelves of local supermarkets and discount stores – from the cultivation of the fruit to the marketing of the juice. Research findings from Brazil and Europe highlight issues that food retailers would prefer to keep hidden: dependency and exploitation.

The study describes how orange juice gets onto the shelves of local supermarkets and discount stores – from the cultivation of the fruit to the marketing of the juice. Research findings from Brazil and Europe highlight issues that food retailers would prefer to keep hidden: dependency and exploitation.


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